Happy Turn ハッピーターン~Discovering the Joy of “Happy Turn” in Japan~

ハッピーターン Japanese Snacks

Are you a fan of unique snacks?

If so, you must try the delightful Japanese treat called “Happy Turn.”

These bite-sized, crispy sticks offer a truly enjoyable snacking experience.

Packed with flavor and loved by locals, Happy Turn is a must-try for every adventurous foodie.

What kind of Japanese snack is “Happy Turn”?

Happy Turn is a long-time favorite snack, first introduced in 1976 by KAMEDA SEIKA CO.
The packaging has changed since 1976, but the taste remains the same.

Happy Turn is vertical rice crackers are covered with a delicious powder.
The crunchy texture matches well with the tasty powder.

Happy Turn also has local flavors for souvenirs.
These include the Takoyaki flavor, which is only available in Osaka Prefecture, and the Wasabi flavor, which is only available in Shinshu.
You can find them in souvenir shops in various cities in Japan.

Let’s talk about the star of the show—the Happy Powder.

The reason for Happy Turn’s popularity is its powder.
Its taste, which is neither too sweet nor too salty, attracts many people.

KAMEDA SEIKA CO. announced a powder-only product as a prize-winning product in May 2023.

ハッピーターンスペシャルサイト|亀田製菓株式会社
亀田製菓株式会社公式ハッピーターンスペシャルサイト。新製品情報や新CM情報、ターン王子からのプレゼントなど盛りだくさん。


The deadline for applications is June 30, 2023.

The popularity of the powder is evident.

Where can you find “Happy Turn”?

Now that you’re curious about Happy Turn, you might be wondering where you can find this delicious snack in Japan.

The good news is that Happy Turn is widely available in convenience stores, supermarkets, and even souvenir shops throughout the country.
You can easily spot them on the shelves, usually in eye-catching packaging that features the iconic smiling face of Happy Turn’s mascot.

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